Attuned’s team of psychologists spent years isolating the 11 key motivational factors.

The endeavor to help, support and maintain the wellbeing of others, as well as the expectation that others will help us if we need it; the preference of a kind of environment where this comes about on a mutual basis.
The need to develop and preserve personal freedom; striving for independence in decision-making, time management and working out solutions while assuming personal responsibility.